Peloton is an example of a company with complementary business and operating models that jointly contribute to its growing success. With this dual approach, Peloton sets itself apart from many replicable, copy-and-paste fitness businesses by creating a unique value proposition for its customers. Launched in 2011 by founder John Foley, Peloton is a NYC-based cycling studio that offers spinning classes in-studio, as well as an online subscription model for riders to stream classes from home while using Peloton’s proprietary stationary bike equipment. Peloton is making a splash in the boutique fitness industry.
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